Archive for

The Essentials of B2B Branding Tools

`Hello, Mr. so and so, I’m calling to see if your company would be interested in updating your corporate profile?’ asked Pete on an eager tone.`Nope, not interested, we do everything in-house ‘ replied the prospect. A very common situation in which I encounter when I do my business development. And yes I do cold … Continue reading

The eBRANDING Scenario – As It Is.

I have been trying really hard lately to gauge the level of understanding on interactive branding and digital marketing in the local branding and marketing environment ( well, at least in Kuala Lumpur within the SME and SMI environment ) for the past two months. I was hoping to see that it had gone to … Continue reading