Its an exciting time for businesses, be it the SMEs or the conglomerates, and not to mention the small businesses tucked away in the corner of their room in comfy residential homes. For those who acknowledged the need to`engage’, this is a time of endless opportunities. For those who fear the digital convergence in by the way they influence their business ( and lifestyles ), it is time you take up this essential challenge by its horns just like you did when you first started your business.
Digital marketing is here to stay. While baby boomers have had their time enjoying the fruits of the marketing faculties they put into action for the past , what? 40 years? The brands they built, the way they sell and knowing how consumers think, all these will now need a major shift in perspective. All because of new emerging technologies that affect the way we live.
It is my greatest hope that my efforts in posting through this blog, my views and findings can drive you to understand and leverage on the power of digital marketing without having to doubt the results it can produce. Now, that would have been gold for some to gain your market share. So before you embark on your next marketing campaign, sit back, get a cuppa and enjoy the content. See things through my point of view. By the end of it, Im sure you have already figured out what you need to do in your next project.
To your pinnacles of success,
Pete WP Fong