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Brand Mitigation On Social Media – ” Sorry ” Sells?

Apologies are powerful tools in today’s social media environment. Too much of it will cost you and your brand of their credibility to loose its lusture. Failure to use it will often result in a backfire and a significant level of loss and damage to your brand and business. Once the problem gets viral, the … Continue reading

Social Media Vs Search

I have always wondered why big brands in Malaysia and traditional marketers are more interested in social media than search. Why Facebook is gaining such vast popularity amongst malaysian marketers, and why Google being the grand daddy of the web marketing paradigm is not enjoying the same level of build up in reputation during recent … Continue reading