Pete WP Fong

Pete is the Digital Marketing & Social Media Consultant of DMC Engage365, pioneering the landscapes of digital marketing with huge ambitions to bring local brands to virtual life
Pete WP Fong has written 24 posts for Digital Marketing Curves 101

Brand Mitigation On Social Media – ” Sorry ” Sells?

Apologies are powerful tools in today’s social media environment. Too much of it will cost you and your brand of their credibility to loose its lusture. Failure to use it will often result in a backfire and a significant level of loss and damage to your brand and business. Once the problem gets viral, the … Continue reading

Social Media Vs Search

I have always wondered why big brands in Malaysia and traditional marketers are more interested in social media than search. Why Facebook is gaining such vast popularity amongst malaysian marketers, and why Google being the grand daddy of the web marketing paradigm is not enjoying the same level of build up in reputation during recent … Continue reading

Digital Marketing – My perspective Part 2

Now that we know what drives the foundation of digital marketing, we need to know what is needed to make each process more meaningful. I have identified five critical areas as core mechanics to set it aside from other similiar marketing concepts. And each of this area requires talented human resources to shape the outcome … Continue reading

Digital Marketing – My Perspective Part 1.

While most of us are still trying to figure out what digital marketing is all about and whether it can contribute to a more sustainable marketing environment to help our business grow and expand its realms, some prefer to make do with what the market have to offer – short term tactical approaches. These approaches … Continue reading

Understanding client’s digital marketing needs.

Most local digital marketing agencies will focus on measuring and delivering web analytics as their core results. At the end of each month ( or campaign )they provide their clients  with a long list of logs, and sometimes bulks of statistical reports, intepreting what they see in  those reports for their clients to make their … Continue reading